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Entries in Book Updates (3)

Tuesday
Oct142008

On Submitting to CJLA

With all of the recent changes to the CJLA agent line-up, we thought it would be helpful to do a joint Q&A talking about submitting to the Agency. Our tastes are ever evolving, which means our focus may change depending on our client list/current projects and what we’re seeing in the marketplace. We don’t chase trends, but we do adjust what we’re looking for based on what editors are asking for and books currently on our reading lists. Feel free to ask us questions in the comments section on this post; if you have an individual question (meaning your question is referring specifically to your project), please email us directly at johnsonlitagency@gmail.com
 
 Question: What types of projects are you currently working on? What types of projects are you looking to represent?  

 Caren Johnson Estesen: I’m currently working on a proposal for a history book about the space race between US and Russia, a historical fiction novel and a paranormal YA. I mention these three because I think it shows best what my tastes are these days: books on history/politics/economics/current affairs/other nonfiction, YA (of all kinds, not just paranormal) and commercial fiction (especially up-market women’s fiction).

 

 Elana Roth: I’m working on a lot of YA right now, including an angsty novel with a splash of paranormal, and also an eerie post-apocalyptic thriller. But I’m hungrily reading middle-grade manuscripts hoping to find something incredible, and I’m desperate for some estrogen to balance out all my boy books. I have an eye toward building my adult fiction list, but won’t force it. When the right manuscript hits my desk, I’ll know. But if I had to pick what I want for adult right now it’s quirky narrative non-fiction.

 

 Rachel Downes: My most recent projects have been works of political, historical and economic nonfiction. I’m sending editors a compilation of vice presidential biographies that makes fun of some of the worst American vice presidents. I’m also polishing a proposal that looks at people’s sex lives from an economic standpoint. I especially enjoy the topic of economics, but I’ll look at all sorts of nonfiction, serious and humorous alike. I’m open to acquiring most types of Y/A and middle-grade fiction, although I’m a bit burned out on sci-fi at the moment.

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Question: How long does it take you to respond to queries? Partials? Full manuscripts?

 CJE: It can take me up to 12 weeks to respond to all three (sometimes more for partials and mss). Why? I try to give each partial/full mss my undivided attention to see if this is something worth pursuing for me. The easy part is finding the manuscript that either works or doesn’t work. The hard part is deciding whether a “maybe” manuscript is worth the time and effort to make it work or if it requires too much work to be a smart addition to my list.  I’ll do my best to make sure all material gets read within the 12 week framework in the future.

 

 ER: I’m doing everything in my power to stay on top of queries and requested materials. Here’s how it looks right now, and how I hope it’ll stay: 1-2 weeks for queries, and 4-6 weeks for partials and fulls. When I request something, I add it to my “to do list” queue, and put a deadline on it for 1 month from the date I receive it. Unless I ask for too much at once, I’m usually pretty good about sticking to that time frame. But like Caren just said, it’s the “maybe”s that defy the rules—sometimes it takes me a little extra time to decide which way to come down on it.

 

 RD: I’m the slowest of the bunch when it comes to responding to submissions. On average, it takes me about 6-8 weeks to request or reject a query (which is the easiest part). Partial manuscripts take me at least 12 weeks. Full manuscripts take me about the same amount of time as partials. I’ll decide if I want to represent a nonfiction project based purely on its proposal and partial manuscript (since editors buy nonfiction based on these two criteria), while I have to see the full manuscript of fictional work before I decide to run with it or not.

 

 Question: Can I submit my project to more than one CJLA agent?

 

 CJE: No. Some of our tastes may overlap, but we each have a distinct list of projects we represent and are looking to represent. The best indicator of our tastes is in our bios and on our submissions page.

 

 ER: Please don’t. It just invites complications that you won’t have if you carefully target one of us at a time. 

 

 RD: Caren and Elana pretty much said it all. Your chance of getting a “bite” isn’t better if you send your project to more than one of us. More often than not, if one of us is interested in a project we end up having the others review it and offer their input anyway.

 

 Question: What do you look for in projects that you’re interested in signing up? What turns you off?

 

 CJE: I look for good writing above anything else. I feel like I’ve been in a rut recently. I get queries for books that sound extremely exciting only to dig into the partial and find the writing isn’t good enough. Plot, though important, comes second to great writing. I want writers who are careful with the words they put on the page. Some of my favorite writers are Susan Carroll, Max Brooks, Monica McInerney, Tim Weiner, Lisa Lutz and Sarah Dessen. They all write on vastly different topics, but they have one thing in common: they can tell a story brilliantly. I want to be seduced by the words on the page and then wowed by an exciting/informative plot/thesis.

 

 ER: I’m looking for the whole package. A strong voice that gives me a three-dimensional main character. A great story that is well plotted and paced correctly. And you can’t do either of those without excellent writing. The threshold is really high, especially since I focus on children’s books so much. Think about a child’s attention span and how quickly you can lose it. I’m the same way, so I need a strong hook and strong writing to match it. Another thing to remember is I’m not just signing a project, but a client. I’m looking for clients with a compatible goals and communication styles. Unfocused writers are a major turn-off for me—I don’t want to find out later that you have many different books being considered by many different publishers, which I have to then track down, on top of the 20 books under your bed you want me to represent as well. My dream novels, and their authors, need focus.

 

 RD: I’m a firm believer in clearness and coherence. When it comes to nonfiction, it’s very important that I know exactly what an author’s looking to say about his or her topic. This doesn’t mean I want to publish an academic thesis, but it’s crucial that a nonfiction work have a well-defined platform, since this is what it’s sold on. Of course, the author’s writing can’t be garbage either, but good writing usually follows from a good platform. In regards to fiction, I’m all for complex plots and larger than life characters, but the story has to makes sense and the characters need to be relatable. Sometimes when I’m reading a fictional manuscript, I feel like the author just threw the most sensational elements he or she could think of onto paper, even though these elements hardly mesh with the story line. My advice would be to make sure that any fictional works you submit have a solid plot going for them first and foremost, and that any additional details and elaborations stem from the plot itself. Writing that moves along at a steady pace, minimal back story interference and a clear plot that makes sense grab my attention in a book.

 

 Question: Name the last three books you’ve read. How do your reading choices affect the books you represent?

 

 CJE: The last three books I read were: The Secret History of the CIA, by Joseph Trento, Skinned, by Robin Wasserman and Cracked Up To Be, by Courtney Summers. My reading tastes directly mirror what I represent.  While I absolutely adore romance and commercial fiction, I’ve been craving weightier tomes as of late. I’m fascinated by the cold war, the Middle East, current affairs, foreign policy and anything to do with spies. As far as Skinned and Cracked up to Be, I love YA and both of these books have great narrators and compelling plots. They have themes that all great coming-of-age novels have (need to belong, finding your place in the world, understanding your limitations), but are fresh and fun for today’s readers. I guess I could say that the books I represent directly affect the books I read. I want to know what else is out in the marketplace and I read as much as I can.

 

 ER: I read everything. The last three books in order were: 3 Willows, The Sisterhood Grows by Ann Brashares (I know, this hasn’t come out yet. This is why my job rocks), Ask for a Convertible by Danit Bloom (a collection of linked stories), and The Echo Maker by Richard Powers. But I want to add that right before that I read Farewell, My Lovely by Raymond Chandler and The Ghost Map by Stephen Johnson. This is probably one of the longer stretches where I can say I’ve enjoyed everything I’ve read lately. Unlike Caren, what I’m reading for pleasure doesn’t directly relate to what I want to represent right now, but it does make me want to eventually have a list with such a range. And reading great work does make me refine my tastes and standards in what projects I’ll consider. There’s great stuff out there—what I sign has to be able to compete.

 

 RD: True to my interest in economics, I recently finished The Wal-Mart Effect by Charles Fishman and The World is Flat by Thomas Friedman. I also just read the paranormal Y/A novel Wake by Lisa McMann, which I thoroughly enjoyed. Obviously my last three reading choices directly reflect the types of projects that I’m looking to represent. I don’t always operate this way however, sometimes I bounce around from genre to genre. For example, I read a contemporary romance over the summer (which is somewhat out of character for me), and I have an undying obsession for Kathy Reich’s Temperance Brennan forensic anthropology thrillers (I read Bones to Ashes over the summer). Like Elana mentions above, I find that reading a wide variety of works helps me to zone in on what projects I want to represent. Since I’m also a new agent, I still have a lot of market research to do as well, and may not be well-read up enough on certain genres to represent them yet. This is not to say that I won’t represent them in the future though.

 

 Question: What are you currently looking for? What are you not currently looking for?

 

 CJE: I’m currently looking for up-market women’s fiction featuring younger heroines (18-35 range), YA, erotica, history (particularly on the cold war and WWII), social sciences, pop science and health. I’m not looking for romance (full up at the moment), mystery (the market is too soft to actively represent more than a few mystery authors at this time), commercial fiction (already have some great novels that I want to turn my attention to), or literary fiction.

 

 ER: I’m looking for high concept middle-grade (boys and girls) and YA (with a girly focus—I have enough male dystopian YA for a good long while), and narrative non-fiction, pop culture, and pop science. I’m NOT looking for adult sci-fi, fantasy, romance, mystery, thrillers or historical fiction. Beyond that, I don’t want to be too specific—I just want something amazing.

 

 
 RD:  I’m currently looking for nonfiction focusing on economics, psychology, sociology or political science (in that order). I’m open to nonfiction of both a serious and humorous bent.  I’d also like to acquire YA and middle grade fiction of all types. I’m not looking for science fiction, mystery, suspense, romance, commercial fiction and literary fiction.  
 
 

  Question: How long does it take you to respond to queries? Partials? Full manuscripts?

 CJE: It can take me up to 12 weeks to respond to all three (sometimes more for partials and mss). Why? I try to give each partial/full mss my undivided attention to see if this is something worth pursuing for me. The easy part is finding the manuscript that either works or doesn’t work. The hard part is deciding whether a “maybe” manuscript is worth the time and effort to make it work or if it requires too much work to be a smart addition to my list.  I’ll do my best to make sure all material gets read within the 12 week framework in the future.

 

 ER: I’m doing everything in my power to stay on top of queries and requested materials. Here’s how it looks right now, and how I hope it’ll stay: 1-2 weeks for queries, and 4-6 weeks for partials and fulls. When I request something, I add it to my “to do list” queue, and put a deadline on it for 1 month from the date I receive it. Unless I ask for too much at once, I’m usually pretty good about sticking to that time frame. But like Caren just said, it’s the “maybe”s that defy the rules—sometimes it takes me a little extra time to decide which way to come down on it.

 

 RD: I’m the slowest of the bunch when it comes to responding to submissions. On average, it takes me about 6-8 weeks to request or reject a query (which is the easiest part). Partial manuscripts take me at least 12 weeks. Full manuscripts take me about the same amount of time as partials. I’ll decide if I want to represent a nonfiction project based purely on its proposal and partial manuscript (since editors buy nonfiction based on these two criteria), while I have to see the full manuscript of fictional work before I decide to run with it or not.

 

 Question: Can I submit my project to more than one CJLA agent?

 

 CJE: No. Some of our tastes may overlap, but we each have a distinct list of projects we represent and are looking to represent. The best indicator of our tastes is in our bios and on our submissions page.

 

 ER: Please don’t. It just invites complications that you won’t have if you carefully target one of us at a time. 

 

 RD: Caren and Elana pretty much said it all. Your chance of getting a “bite” isn’t better if you send your project to more than one of us. More often than not, if one of us is interested in a project we end up having the others review it and offer their input anyway.

 

 Question: What do you look for in projects that you’re interested in signing up? What turns you off?

 

 CJE: I look for good writing above anything else. I feel like I’ve been in a rut recently. I get queries for books that sound extremely exciting only to dig into the partial and find the writing isn’t good enough. Plot, though important, comes second to great writing. I want writers who are careful with the words they put on the page. Some of my favorite writers are Susan Carroll, Max Brooks, Monica McInerney, Tim Weiner, Lisa Lutz and Sarah Dessen. They all write on vastly different topics, but they have one thing in common: they can tell a story brilliantly. I want to be seduced by the words on the page and then wowed by an exciting/informative plot/thesis.

 

 ER: I’m looking for the whole package. A strong voice that gives me a three-dimensional main character. A great story that is well plotted and paced correctly. And you can’t do either of those without excellent writing. The threshold is really high, especially since I focus on children’s books so much. Think about a child’s attention span and how quickly you can lose it. I’m the same way, so I need a strong hook and strong writing to match it. Another thing to remember is I’m not just signing a project, but a client. I’m looking for clients with a compatible goals and communication styles. Unfocused writers are a major turn-off for me—I don’t want to find out later that you have many different books being considered by many different publishers, which I have to then track down, on top of the 20 books under your bed you want me to represent as well. My dream novels, and their authors, need focus.

 

 RD: I’m a firm believer in clearness and coherence. When it comes to nonfiction, it’s very important that I know exactly what an author’s looking to say about his or her topic. This doesn’t mean I want to publish an academic thesis, but it’s crucial that a nonfiction work have a well-defined platform, since this is what it’s sold on. Of course, the author’s writing can’t be garbage either, but good writing usually follows from a good platform. In regards to fiction, I’m all for complex plots and larger than life characters, but the story has to makes sense and the characters need to be relatable. Sometimes when I’m reading a fictional manuscript, I feel like the author just threw the most sensational elements he or she could think of onto paper, even though these elements hardly mesh with the story line. My advice would be to make sure that any fictional works you submit have a solid plot going for them first and foremost, and that any additional details and elaborations stem from the plot itself. Writing that moves along at a steady pace, minimal back story interference and a clear plot that makes sense grab my attention in a book.

 

 Question: Name the last three books you’ve read. How do your reading choices affect the books you represent?

 

 CJE: The last three books I read were: The Secret History of the CIA, by Joseph Trento, Skinned, by Robin Wasserman and Cracked Up To Be, by Courtney Summers. My reading tastes directly mirror what I represent.  While I absolutely adore romance and commercial fiction, I’ve been craving weightier tomes as of late. I’m fascinated by the cold war, the Middle East, current affairs, foreign policy and anything to do with spies. As far as Skinned and Cracked up to Be, I love YA and both of these books have great narrators and compelling plots. They have themes that all great coming-of-age novels have (need to belong, finding your place in the world, understanding your limitations), but are fresh and fun for today’s readers. I guess I could say that the books I represent directly affect the books I read. I want to know what else is out in the marketplace and I read as much as I can.

 

 ER: I read everything. The last three books in order were: 3 Willows, The Sisterhood Grows by Ann Brashares (I know, this hasn’t come out yet. This is why my job rocks), Ask for a Convertible by Danit Bloom (a collection of linked stories), and The Echo Maker by Richard Powers. But I want to add that right before that I read Farewell, My Lovely by Raymond Chandler and The Ghost Map by Stephen Johnson. This is probably one of the longer stretches where I can say I’ve enjoyed everything I’ve read lately. Unlike Caren, what I’m reading for pleasure doesn’t directly relate to what I want to represent right now, but it does make me want to eventually have a list with such a range. And reading great work does make me refine my tastes and standards in what projects I’ll consider. There’s great stuff out there—what I sign has to be able to compete.

 

 RD: True to my interest in economics, I recently finished The Wal-Mart Effect by Charles Fishman and The World is Flat by Thomas Friedman. I also just read the paranormal Y/A novel Wake by Lisa McMann, which I thoroughly enjoyed. Obviously my last three reading choices directly reflect the types of projects that I’m looking to represent. I don’t always operate this way however, sometimes I bounce around from genre to genre. For example, I read a contemporary romance over the summer (which is somewhat out of character for me), and I have an undying obsession for Kathy Reich’s Temperance Brennan forensic anthropology thrillers (I read Bones to Ashes over the summer). Like Elana mentions above, I find that reading a wide variety of works helps me to zone in on what projects I want to represent. Since I’m also a new agent, I still have a lot of market research to do as well, and may not be well-read up enough on certain genres to represent them yet. This is not to say that I won’t represent them in the future though.

 

 Question: What are you currently looking for? What are you not currently looking for?

 

 CJE: I’m currently looking for up-market women’s fiction featuring younger heroines (18-35 range), YA, erotica, history (particularly on the cold war and WWII), social sciences, pop science and health. I’m not looking for romance (full up at the moment), mystery (the market is too soft to actively represent more than a few mystery authors at this time), commercial fiction (already have some great novels that I want to turn my attention to), or literary fiction.

 

 ER: I’m looking for high concept middle-grade (boys and girls) and YA (with a girly focus—I have enough male dystopian YA for a good long while), and narrative non-fiction, pop culture, and pop science. I’m NOT looking for adult sci-fi, fantasy, romance, mystery, thrillers or historical fiction. Beyond that, I don’t want to be too specific—I just want something amazing.

 

 RD:  I’m currently looking for nonfiction focusing on economics, psychology, sociology or political science (in that order). I’m open to nonfiction of both a serious and humorous bent.  I’d also like to acquire YA and middle grade fiction of all types. I’m not looking for science fiction, mystery, suspense, romance, commercial fiction and literary fiction. 

 

 

   

 

   
Monday
Jun302008

Getting more press...

 By Catalina Alvira

In this blog post I’m focusing on insider tips to use to get free press coverage in newspapers and magazines. 

 

The Rule of Three:

 

The first insider tip is actually a rule called “The Rule of Three.” 

 

The average consumer needs to see something three times – in three distinct places – before a sale happens.  Don’t believe me?  Think about the last movie you saw in a theater?  What was the moment you actually decided to buy the tickets?  Was it after you saw the movie trailer, read an interview with the lead actor in a magazine, then heard your co-workers raving about it on Monday morning? 

 

That’s the rule of three: consumers need to have a product reinforced in their minds three different times – in three different ways – before they seriously consider making a purchase.  And it’s the same for your book. 

 

So when you’re developing your own PR and marketing campaigns for your book, keep in mind the rule of three: press coverage in one newspaper, one advertisement or marketing/promotional gimmick, and that coveted  “word-of-mouth” recommendation.  And boom.  CHA-CHING.  Sales, sales, sales…

 

Public Relations – What the Heck Does IT Mean, anyway?

Public Relations (PR) is the art of getting press overage – and getting it for free.  In this post, I’m going to focus on newspapers and magazines, but PR can include press coverage in any media outlets, including radio, TV, and the internet.  Whether you hire a publicist, work with your publisher’s publicist, or you try to generate a little PR yourself, it’s helpful to understand what PR really means.

 

Yes, there are book reviews.  But I’m talking articles magazines and newspapers written by staff writers about you and your book.  Features or cover stories about you as an author.  Human interest pieces about your professional writing life.  Author interviews.  Generating a PR campaign goes above and beyond book reviews.  You want magazines to run blurbs about your book’s release and its release date, or the date and time of your book reading at your local Barnes and Noble.  You want your local paper to write a human interest story about how you got your first major book deal, and how you’re able to make a living as a professional writer.

 

I Like This PR… Where Do I Get Me Some?

It’s all about approaching the right paper and the right editor with the right tie-in about the possibility of a blurb or story. While most magazines are monthly, newspapers are daily or even weekly.  That means newspapers are your best bet because they’re starving for content. 

 

While you and your book may not merit an entire full-page feature in the Arts & Entertainment section of the Chicago Tribune, it doesn’t mean nobody would be interested.  They’re interest.  Trust me. And if they don’t have print space, they have a website, and they need to fill that too.

 

 

The Press Release  --  The Most Basic PR Tool

Press releases sound so much more official and important than they really are.  Think third-grade book report.  Yeah, now you’re closer to imaging a press release.  A press release states the essential facts.  It announces who, what, where, when, and how.  And it’s printed on the publicist’s company letterhead with the name and contact information of the publicist at the top of the release.

 

More often than not, a press release is purely a formality.  A press release alone doesn’t get you a featured article in a newspaper or magazine.  That’s what pitching is for… But a press release can get you a blurb about your up-coming reading at Barnes and Noble.  These blurbs appear in special section of the newspapers and magazine, like “Around the Town” or “Happening This Weekend.”  Become familiar with a specific newspaper and magazine, target the section you want your blurb to appear, and send out the press release with the essential who, what, where, when and why…

 

And if you have an author photo, it never hurts to include it with your press release.

 

Author Photo – Yes, They Really Do Care About How You Look

Actually, they care about the quality of your author photo more than your physical appearance.  You could have a brown paper bag over your head, and if it was an eye-catching photograph of you with a brown paper bag over your head, you’d get a magazine editor’s attention.

 

Newspapers and magazines live and die by their art work.  And yes, they actually decide whether or not to run a feature article based on the photograph.  It’s the media industry’s dirty little secret.  No fabulous photo.  No story.

 

And please understand: this is not a professional studio photograph – with your hands on crossed on a podium and your head cocked to one side.  This is a publicity photo.  This is media “eye-candy” that helps sell a magazine’s content to its readership.  And it must be print quality.  That means high-resolution, perfect focus, stellar lighting, and the “oooooh” factor. 

 

Do you have to be gorgeous?  No.  Not even close.  But it must be an amazing photo of professional quality.   (Sidebar: I think Alice Sebold has a great author photo.  Love those magenta lips. http://www.avclub.com/content/files/images/Alice-Sebold.article.jpg

 

So how do you get an amazing photo?  You post a flyer in the photography department of your local college campus.  You do not settle for a snapshot taken by your brother-in-law with his digital camera.  Different lens, natural sunlight, and a good eye for composition makes or break a photo.  And there will be zero press coverage without the right author photo to accompany your pitch.

 

 

The Pitch – Yes, You Actually Need to Pick Up the Phone and Sell Yourself

 

The press release is a formality.  It’s the pitch from a publicist that makes an editor interested in running a story.  Professional publicists pitch the same editors over and over on behalf of their clients.  But that doesn’t mean you can’t pick up the phone and pitch yourself to these same editors. 

 

How do you start?  Become familiar with the newspaper that you want to pitch.  That means actually reading a piece done by the staff editor/writer that you intend to pitch.  Nothing starts a pitch conversation easier than “the two Fs”: familiarity and flattery.

 

Example Pitch: “Hey, Ms. Arts & Entertainment Editor of regional/local newspaper… I just read your piece on Mr. Local Studio Artist who got a major state grant to open up a gallery for local artists, and I really enjoyed it.  I wanted to call and introduce myself.  I’m a local author (tie-in) and I’m attempting to generate a little bit of PR about my book’s release.  I wanted to see if you would be interested in doing an interview piece about how a local writer like me got a New York agent and a two-book deal with a major publisher.  Oh, and by the way, part of my novel takes place locally (more tie-in)…”

 

How do you know who to pitch?  You call and ask.  Normally, it’s going to be the arts & culture editor, or the entertainment editor, or the book editor.  If you’re looking to pitch yourself as a feature article (because you have the perfect tie-in, the perfect photo, and the perfect pitch), go after the features editor.  But remember: feature articles are the crown jewels.  Make sure you craft an irresistible pitch before you make the call.

 

Remember, most authors pay professional publicists to pitch magazine and newspaper editors on their behalf.  But if hiring a professional publicist isn’t in your budget, or your publisher’s publicist is M.I.A, why not attempt to pitch yourself and your book to a few magazines and regional newspapers?  It’s time-consuming, but rewarding, especially when you score your first feature article!

 
Tuesday
May132008

Exciting News

We’re expanding here at CJLA. We’re proud to welcome Rachel Downes as the newest member of the agency. She’ll be acting as an assistant to me and as a junior agent. She’ll start signing a few authors to start. Check out her bio below. Rachel Downes is a junior literary agent at the Caren Johnson Literary Agency. She has a BA from Manhattan College in international studies and minored in economics and philosophy. She graduated as a member of Sigma Iota Rho, the national honor society for international studies students. Rachel began as an intern for CJLA. She assisted on the following projects: Once Again to Zelda by Marlene Wagman-Geller (Perigee, November 2008), Where Am I Wearing? by Kelsey Timmerman (Wiley, November 2008 ) , The Old Fashioned Guide to Modern Girl Life by Jordan Christy (Center Street/Grand Central Publishing, Summer 2009), You Are So Undead To Me by Stacey Jay (Razorbill, Spring 2009), The Ex-Games by Jennifer Echols (Simon Pulse, Fall 2009), Skin Deep by Annaliese Evans/Anna J. Evans (Summer 2009), and The Briar Rose Series by Annaliese Evans/Anna J. Evans (Tor Books, beginning February 2009). She is looking to represent commercial and literary fiction as well as nonfiction in the following subjects: narrative, history, pop culture, humor, science, women’s studies and social science. Rachel is a voracious reader and writer. She wrote for an independently-run student philosophy journal at her school, Praxis. She works closely with Caren to develop and nurture CJLA authors.