Hello one and all. Sorry for lapsing from the blog for a few days. I think the pitchfest burned me out more than I thought. But I am back, and fulfilling a promise for a post about query letters.

Query letters come in all shapes and sizes, most of them ill-fitting, clunky, or unhelpful. But every now and again you get a good one that has both the right shape and the right content. So I asked my client Eli Stutz, author of the forthcoming PICKLE IMPOSSIBLE, if I could use one of his letters. Now Eli actually queried me with another project first, which I read and considered, and while I was reading and considering, Eli finished a second book, which was the stronger project that we decided to move forward with. Even though we were already in touch, he wrote a second letter. And here it is:

Dear Ms. Roth,

A boy with a hidden power and the girl who was sent to stop him have 24 hours to win a pickle contest.

12-year-old Pierre La Bouche is a cornichon. That's French for 'pickle', but it also means 'good-for-nothing'. A middle child who gets straight C's, he's never been No. 1 at anything. When the family farm goes broke, grandfather Henri gives Pierre a mission: to save the farm by winning an international pickle contest.

En route to the contest, Pierre meets Aurore, the charming but less-than-truthful granddaughter of a rival farmer. She's been sent to ensnare Pierre, but after a wake up call from her conscience, she rescues him. Together, they navigate the ghostly Paris catacombs, figure out how to crash land a plane, and duel with a black-hearted villain who will stop at nothing to capture their pickles. In their most desperate hour, it is Pierre's incredible simplicity that saves the day. Always bickering but becoming friends, Pierre and Aurore discover that anything is possible, no matter how hard it may seem.

I KIDNAPPED THE PICKLE BOY is complete at 32,500 words. I'm a technical writer by day, optimistic novelist by night. Recently, I've interviewed a host of pickle makers and French natives. My own pickles are fermenting in the kitchen. I grew up in Toronto and live with my wife and children in Israel.

Thank you for your consideration. I hope to hear from you.

Kind Regards,

Eli Stutz

So let's review. At the core of this letter are 3 main paragraphs. Two of them are about the book. The last and shortest is about the author. Sure, he tosses in a little tagline, which is totally unnecessary, but it worked here, so I'll leave it alone. Let's go through each paragraph:

1. The first paragraph introduces our main character and the set-up. He uses concrete things to describe Pierre. He throws in the French flair of the book right away. And he doesn't beat around the bush to tell me what Pierre has to accomplish.
2. The second delves a little deeper into the plot. It gives me the complication that will drive the story forward--someone is out to stop Pierre. And then Eli accomplishes the most important trick here: he gives me some fun examples of what will happen in the book without summarizing the entire plot. That is key because I don't want to read the whole book in the query letter. But he gives me flavor.
3. His bio paragraph is straight to the point, not overcrowded with his whole life history, and also ties light-heartedly right back to the subject of the book. I loved that he tried fermenting his own pickles. (He later told me they weren't very good.)

Here's the kicker. The total word count on this letter is 242 words. 242! Look how much he fits into 242 words. There's plot, character, personality and quirk. From this tightly written letter I know I'm going to get a fun, zany story. Those of you who wanted 250 words just to pitch your book, take heed! Shorter is better.

(You'll notice the book also went through a title change before I sent it out to editors. I KIDNAPPED THE PICKLE BOY was a little lengthy, and without picking it up, you'd never know Aurore is actually the narrator. But Eli came up with the adorable PICKLE IMPOSSIBLE that hit the nail on the head.)

So I hope it's clear why this letter worked. It stood out in a pile with its charm and flavor. The subject of the book matches the language and style of the letter. And Eli showed me he understands the economy of language. His word choices are deliberate, which makes me confident his book will be as tightly written. 

Any questions? Leave 'em below.

It's been awhile since I've blogged about the query pile. Mostly because I haven't looked at it too frequently in the last few weeks. But today I begin another purge. And yes, I'm aware I said "purge" as if it whatever is contained within is something unwanted.

I don't want to talk about trends in book ideas/hooks I've been seeing. I'd rather talk about the expectations writers create with their letters, because there has been a growing trend in the guilt trips I find when I read the letters. Some clips:

• "What I need now is someone to take a chance on a new author with incredible talent and a hearty work ethic.  I am hoping you are that person."
• "I pin my dreams on you."

I think it goes without saying that all writers who are querying have dreams of being published, and need someone to acknowledge their talent in order to make it happen. But isn't it better to rely on the strength of your work rather than the guilt-flavored butter you grease your letter with? 

I know the odds aren't good. I get 100 queries a week (and this number pales in comparison to agents who have been doing the job longer than I have). I may only request an average of one manuscript a week. And I don't sign most of those.

But look at the stats the other way: more than half of my clients are from the slush. Not referrals. Not conferences. So I need the queries to find good projects. Making me feel guilty that yours isn't right for me doesn't help me--or you.

I'm not here to destroy dreams. Quite the contrary. But I can't make them all come true--just a few of them if I'm lucky.

Late in the afternoon yesterday, I started going through my slush pile. I ended up tweeting a bunch of my observations and thoughts on Twitter while doing so. Though not as brutal as a #queryfail or a "why I'm rejecting things," I liked the idea of just recording my more thoughtful discoveries. So here's a compilation. I might make this a regular series if you guys enjoy them. Though I'd rather you follow me on Twitter and get them live, of course....

Click to read more ...